Scope
Brand
Content
About
Dot Swoosh is Nike's home for gaming and fandom, made for people who follow drops, teams and characters with the same attention. Nike asked us to give the space an identity that could stand on its own inside a brand everyone already recognises, and hold up across a feed, a stream and a storefront.
Mark
We started where the name does. The dot and the swoosh already sit together in the logotype, so we treated that pairing as the smallest unit of the identity and built outward from it. Set large it works as a wordmark; set small it works as an avatar, a watermark, a loading state. One shape doing several jobs.
System
From the mark we drew a grid that could hold anything the community makes: product shots, clips, leaderboards, artwork. The frame stays fixed while the content inside it changes, which keeps a fast-moving feed reading as one place rather than a stream of unrelated posts.
Credits
- Sang KimPartner, Motion
- Ray SisonPartner, Design
- Christine YunSenior Designer
