Established — 4Y 0M 26D

Info

Playlist Studio was built on contrast. Different cultures. Different disciplines. Different ways of seeing the world. Our founders come from backgrounds spanning branding, motion, illustration, and digital products, with perspectives shaped by both Eastern and Western influences.

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What makes the studio work is not that we think alike. It’s that we don’t. We challenge each other’s assumptions, build on each other’s strengths, and push ideas further than any one of us could alone. We believe the most original work comes from layering perspectives, experiences, and ways of thinking until something new emerges. The more layered the idea, the more human it becomes.

Offering

  • Sites, products, and the systems behind them. We design the thing and we build it, so what ships is what was drawn.

  • Identity, voice, and the rules that hold them together. Not a logo and a color. A system a team can keep running after we hand it over.

  • Film, motion, and stills, made for the places the work actually lives. We'd rather shoot for each one than cut a single film down until it fits them all.

Credits

  • Ray Sison

    Ray co-founded Playlist Studio to bring big-brand craft to independent businesses. He has led design for Nike SNKRS, Clarity Money (acquired by Goldman Sachs) and Marcus by Goldman Sachs, and spent his early career at R/GA and Work & Co. On ROAR, he's hands-on: designing the work himself, in every presentation, and making the creative calls.

  • Sang Kim

    Sang is a co-founder of Playlist Studio and leads its motion and content work. At Playlist he has led motion for VSCO, the Ellis rebrand and Rippling's 3D illustration system. His earlier work includes an IKEA motion system and projects for Marcus by Goldman Sachs, Etsy, Equinox and Aesop.

  • Yuan Wei

    Yuan is a co-founder and design partner at Playlist Studio, where she leads brand identity and illustration, most recently the Blackbird Club tier marks and the Maya restaurant identity. Before Playlist she designed products at Meta, Marcus by Goldman Sachs and Domain Money, and started her career at Blizzard Entertainment. She studied Visual Communication at Pratt.

  • Jenny Park

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  • Christine Yun

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  • Maxine Zhou

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Associates

The studio

Working Here

We don’t hire based on talent alone. We hire for potential. As a studio built largely by immigrants, many of us are where we are today because someone saw possibilities in us before they were fully realized. While we seek exceptional talent, we also understand the value of patience, mentorship, and opportunity. That’s why we look beyond portfolios and credentials to find people who are curious, driven, and eager to grow. We believe great designers aren’t only discovered, they’re developed, and some of the most rewarding relationships come from investing in people we can help shape while learning from them in return.

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Benefits

  • Health Insurance
  • Dental Insurance
  • 401k Match
  • Hybrid Work Space
  • Studio Lunch and Snacks
  • Mandatory Birthday Off
  • Studio & Performance Bonus

Thoughts